Signed in as:
filler@godaddy.com
MED SPA | AESTHETICS | Multi-Locations | Franchise
Building Brand Infrastructure for Scale
I advise founders, investors, and C-suite executives on brand strategy, market positioning, and operational alignment for beauty, medical aesthetics and wellness brands. My work focuses on creating scalable brand systems that drive trust, consistency, and revenue growth across multi-location expansion. (Including creative leadership, ideation, brand consistency, storytelling, experience, merchandising, cross functional guidance)
Pre-Seed Brand Positioning & Market Expansion
Peachy Aesthetics
The Challenge
Peachy's founders and COO needed to refine their brand positioning ahead of a critical seed round. The brand experience promised wasn't translating to the in-clinic experience, creating a trust gap that threatened customer retention and investor confidence. Inconsistency would amplify with expansion.
Investor Advisory & Growth Strategy
SKIN MD LASER
The Challenge
Investors needed market intelligence and strategic guidance to evaluate the opportunity in medical aesthetics before committing capital. The business had one location with potential for aggressive expansion, but lacked a clear brand strategy to support multi-location growth.
Brand Identity & Product Line Extension Strategy
Relive Health
The Challenge
A thriving HRT clinic and medspa wanted to launch a supplement line to complement their brick-and-mortar services, but faced brand confusion in the market—customers were confusing their medspa with other similarly named businesses. They needed a strategy to ensure consistency and trust.
Private Brands & 250-Location Experience Transformation
Chatters Salon
The Challenge
Chatters needed to build a profitable private-label portfolio across 250+ locations while simultaneously transforming the in-salon brand experience. The challenge was creating products and brand systems that worked for both professional stylists and retail consumers across a massive, decentralized footprin
Brand Transformation & Multi-Location Franchise Strategy
Floyds Barbershop
The Challenge
Floyds owners initially engaged me to develop a high-end retail line, but recognized a deeper need: the entire brand and franchise experience required transformation to support their growth ambitions. Inconsistent execution across locations was diluting the brand and limiting scalability.
National Brand Strategy & Nationwide Rollout
Hair Cuttery
The Challenge
Hair Cuttery needed a new brand strategy to reinvigorate their position in a competitive market and maintain relevance with evolving consumer expectations. The rollout had to work seamlessly across their nationwide footprint without disrupting operations.
