Radicle CBD: Revolutionizing Scalp and Hair Care for Floyd's 99 Barbershops

Floyd's 99 Barbershops, a leader in modern grooming, expanded into the CBD hair care market with the innovative Radicle CBD Scalp and Hair restorative collection. This private label brand was developed to enhance Floyd's retail offerings and provide customers with cutting-edge hair care solutions.

Outcome

Radicle CBD successfully expanded Floyd's 99 Barbershops' retail offerings, introducing an innovative CBD-infused hair care line. This initiative positioned Floyd's as a leader in the grooming industry, addressing specific scalp and hair concerns while emphasizing sustainability and natural ingredients.

Ready to Create Your Magic?

Reach out and connect, theres a world of expansion for yourself and your business here.

Start co-creating

Case Study: radicle

Private label CBD hair care brnad for Floyds 99 Barbershops retail expansion.

Project Overview

As the brand creator and lead developer, I was responsible for:

Brand Development: Creating the Radicle CBD brand concept, name, and identity
Product Positioning: Crafting the brand story, educational materials, and marketing content
Leadership: Guiding the executive team and board through the brand creation process
Design: Developing packaging within manufacturer constraints, focusing on sustainability with PCR packaging

Key Initiatives

The Radicle CBD project focused on:

CBD Integration: Harnessing CBD's benefits for scalp health and hair growth
Natural Formulations: Using broad-spectrum hemp extract and botanical ingredients
Education: Creating materials to inform stylists and customers about CBD benefits in hair care
Sustainability: Implementing post-consumer recycled (PCR) packaging

Product Range

Radicle CBD's product line includes:

Restore Shampoo: Cleanses and nourishes the scalp
Nourish Conditioner: Hydrates and strengthens hair
Stimulate Therapy: Targets specific scalp concerns with CBD and peppermint

Marketing Strategy

Implemented a marketing approach emphasizing:

CBD's benefits for scalp and hair health
The unique positioning of Radicle within Floyd's product lineup
Educational content to demystify CBD in hair care

Strategic Planning

Developed a brand strategy aligned with Floyd's 99 Barbershops' image
Created educational content to support product adoption
Designed a retail integration plan for Floyd's locations

Market Positioning

Radicle CBD aims to:

Offer innovative CBD hair care solutions in a barbershop setting
Provide professional-grade products for at-home use
Educate consumers on the benefits of CBD for hair and scalp health
Emphasizes scalp health as the foundation for healthy hair
Addresses common issues: dryness, itchiness, flakiness, and thinning
Focuses on balancing the scalp microbiome
Positions Floyd's as a pioneer in sustainable, CBD-infused hair care

Type
Brand Development
Category
Professional and Retail Hair Care
Model
Private Label for Barbershop Chain and Retail
Engagement
Full-scale Brand Creation and Strategy

Manifest Now